hubl is a marketplace founded by entrepreneurs, for entrepreneurs. We're a family of business owners who've spent years navigating the challenges of building brands in Dubai, and we created hubl because we saw a gap that needed filling.

We've built multiple businesses here and seen the challenge from both sides. Dubai has given us incredible opportunities as entrepreneurs. hubl is our way of giving back, a marketplace where small businesses thrive and customers discover the makers right in their community.

the moment everything clicked

It started with a camera charm. We needed a birthday gift that could arrive the next day, something trendy and unique. International sellers had ridiculous shipping fees. Amazon had the speed but none of the unique handmade charm. We knew of a local seller who made exactly what we needed, but we couldn't find them again.

That's when it hit us.

The products exist. The talented makers exist. But there's no easy way to discover them.

why now

Early 2025, we made the decision. As business owners ourselves, we know how expensive and exhausting it is to find customers. Whether it's sitting at a market all day, paying for ads or trying to secure partnerships... small businesses work incredibly hard, and they deserve better.

Dubai is bursting with incredible small businesses, but so many people don't know they exist. That needed to change.

what we're building

We believe deeply in the power of small businesses. Our mission is to grow hubl with existing entrepreneurs while inspiring new ones.

We've already connected with so many wonderful businesses, and we're excited to join this journey together.

This is just the beginning.